Vinyl doll in foreign countries known as "Urbanvinyl", is the public favorite design doll, doll and character toys, they do not necessarily have fun story support, but by graphic designers, flower arranging house, musicians, comics Home, graffiti artists or any person-led, like a platform like any person to play. Vinyl is the general material to make toys, is not unusual. However, vinyl design doll exaggeration, abstract, informal, emphasis on individuality, is the concept of modern people. Doll is a comic version of the "three-dimensional version", and it's behind the story, there are many "partners", vinyl doll is always a series launched. Each doll has its own name, young people think that buying these vinyl doll has a collection value.

Vinyl doll mainly refers to the doll made of PVC material. In recent years, due to people's exploration and development of the underwater world, similar marine dolls are slowly becoming popular, doll brands such as: Underwater World, this type of doll and other dolls are different is that these dolls quite have their own personality.

To buy the majority of customers are players, according to them, the number of vinyl dolls is limited, ranging from dozens, but also a thousand or two thousand. This ensures that it's personalized, but a doll hundreds of thousands of easily, the market is not popular. Especially with the general difference is that children's toys, it is mainly the market target of a certain income "love to play family", the species is partial to the classic, collection category